SEEK

We reimagined Seek.com.au as the ultimate career sidekick for Gen Z and Millennials by honing in on what really drives them—authenticity, creativity, and the quest for meaningful work. Our deep dive revealed that tapping into that childhood spark—the dream jobs we once envisioned—creates an irresistible emotional connection. We then brought this vision to life using AI, transforming Seek from a traditional job board into a dynamic platform that turns big dreams into real career moves.

This campaign is a game-changer because it makes job hunting both personal and inspiring. By reconnecting job seekers with the wonder of their childhood ambitions, it smartly demonstrates how innovative AI tools can transform aspirations into tangible career achievements.