ADVERTISING MATERIAL QUICK BRIEFS EDITORIAL ALL ABOUT ME CONTACT
ADVERTISING MATERIAL EDITORIAL SHOOTS MESSAGES WORK CONSULTING ME CONTACT
ADVERTISING MATERIAL EDITORIAL SHOOTS MESSAGES WORK CONSULTING ME CONTACT
During my second semester, second year of learning at RMIT I had the opportunity to create and develop quick briefs. Quick brief’s are a short individual exercise to create a campaign for experience purposes. It helps develop skills such as copy, creative, graphic design, research and problem solving.
LEGO
Pause and Play
My concept focuses on the idea that LEGO is always there, waiting for teens to pause, reflect, and reconnect with their creativity. The campaign subtly encourages teens to re-experience the imaginative possibilities that LEGO provides, positioning it as a timeless tool for rebuilding and reimagining their world. This is done by showcasing half built toys from sets they would use when they where younger, to items they may use day-to-day such as a violin or more complex sets to peak interest.
Media:
Still owned Instragram
Still owned facebook
Video still mockup Tik Tok
BAYSIDE CITY COUNCIL
Don’t Be That Person
This campaign targets dog owners in the City of Bayside, encouraging responsible pet ownership such as keeping dogs on a leash and cleaning up after them. The tone is playful but firm, using humour to remind owners of their responsibilities. My concept focuses on calling out the annoying behaviours of irresponsible dog owners in a fun and relatable way. By using exaggerated situations (e.g., someone chasing their unleashed dog or stepping in dog poo), the campaign gently reminds owners to be more considerate without being too serious or preachy.
Media:
Posters Landscape and Portrait
ADOBE STOCK IMAGES
Did you know… this photo originated from Adobe Stock?
This campaign focuses on showcasing how high-quality Adobe Stock images can seamlessly recreate famous, iconic advertising campaigns from well-known brands. It demonstrates that Adobe Stock’s assets are so good that they could be mistaken for the originals, highlighting their professional-grade quality. The concept involves recreating famous campaigns (like Coca-Cola’s “Share a Coke” or Nike’s “Just Do It”) using only Adobe Stock images. For this example, I only created my representation of Coca-Cola but is easily transferable to other brands and easily identifiable famous campaigns. The visuals show the iconic stills from Coca-Cola ‘ Share the Feeling ‘ Campaign. that are instantly recognisable. The twist? these images didn’t come from a big production shoot but were sourced from Adobe Stock. It emphasises the quality, versatility, and professionalism of Adobe Stock’s images, proving that even the most memorable campaigns can be achieved using stock content.
Media:
Posters Landscape
Social Media - Facebook focused, introduction into Instragram.